Provide a summary of the concept, how it works/could work, and why it could be successful

7aki Fadi is the world’s 1st and #1 Arab-American podcast. Currently airing out of STL
Public Radio, we are connecting Arab-American’s through story and discussion. Having
fun, meaningful dialogue over unique and controversial stories relating to the Arab
community.
Through our podcast 7aki Fadi we share funny stories, talk openly about our struggles and
have meaningful discussions about all things Middle Eastern. We hope to grow 7aki Fadi
to give our people a greater voice and platform to be able to connect and share. We started
our podcast in December of 2018 and currently have 1000 active listeners.

Explain briefly the specific problem(s) you are trying to solve, and how your solution impacts or will impact the region

Our passion was born out of our own struggle. As children, like the 3 million other Arab-
Americans, we grew up with no Arab-American role models, idols, celebrities, or media
spaces to connect, relate or grow with. Leaving us feeling isolated and disconnected from
our roots, culture and traditions.
We decided we were going to CHANGE that, and be the FIRST to cultivate a platform for
Arab-Americans and Arabs in the west in general; in aims to cultivate deeper connection in
the Arab community. To build a platform that would give people like us the opportunity to
connect to their faith, culture and traditional values.

Geographical Scope: where is the innovation currently operating/where would it first be applied and where would it scale?

Currently operation in St. Louis, Missouri and focused specifically on curating for an Arab-
American niche before expanding onto Arabs as a whole.

Please state the current status of your initiative

Active initiative   Currently scaling up/expanding

Beneficiaries: Explain who would benefit from this solution and indicate whether you would be working with a local partner or organization to implement (if so,specify)

Arab-Americans and those with similar cultures and or struggles

Describe the scalability and innovation elements of your initiative

Podcast platforms are extremely scalable through social media, and in particular 7aki Fadi
can scale from first focusing on Arab-Americans to Arabs as a whole throughout the globe.
7aki Fadi is the world’s 1st and #1 Arab-American podcast, and we are currently the only
platform dedicated to filing this niche and providing content for this 3 million plus
demographic.

Please state your innovation sponsor (if applicable)

None

What are your key resources at this stage and what resources would you need to implement/scale?

Being the first movers and the only ones taking initiative in this niche, our established
podcast brand, awareness, and social media attention. Our soft skills in interviewing,
entertaining, and developing relationships with guests and potential guests.
We would need people with skillets in assisting us with media production, social media
management, and guest coordination.

What are your key challenges and risks at this stage?

The key challenge is expanding and scaling this initiative with a limited team of 2 people.
Being a podcast, startup & costs are low and risks are minimal.

What are your goals and timeline?

Goal 1: Expand to a 10k audience base by February 2020
Goal 2: Acquire sponsorship for positive cash flow by March 2020

Why should this innovation be selected?

As Arabs in America we’ve all felt the isolation and difficulties of losing touch with your
Arab identity and culture. We’ve all felt the consequence of mainstream narratives against
our people. We fully understand the gap and lack of presence of Arabs in the media.
7aki Fadi should be chosen because there has long been an in demand need, in a market
with no competition and 7aki Fadi is the first mover to have filled this demand and proven
the potential.

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